Purpose – The purpose of this paper is to present a piece of empirical work that investigates the current role and status of qualitative research within the management field. Design/methodology/approach – The research is based on 45 in‐depth qualitative interviews with members of a range...

This comprehensive text brings together in one volume the range of methods available for undertaking qualitative data collection and analysis. Qualitative Organizational Research contains 27 chapters, each focusing on a specific technique. The first part of the volume looks at contemporary uses...