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Motivating the industrial sales force in the sales forecasting process
Byrne, Teresa M. McCarthy; Moon, Mark A.; Mentzer, John T. - In: Industrial marketing management : the international … 40 (2011) 1, pp. 128-138
Persistent link: https://www.econbiz.de/10008907882
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Sales forecasting management : a demand management approach
Mentzer, John T.; Moon, Mark A. - 2005 - 2. ed.
Persistent link: https://www.econbiz.de/10002132372
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Conducting a sales forecasting audit
Moon, Mark A.; Mentzer, John T.; Smith, Carlo D. - In: International journal of forecasting 19 (2003) 1, pp. 5-25
Persistent link: https://www.econbiz.de/10001734956
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Researching sales forecasting practice : commentaries and authors' response on "Conducing a sales forecasting audit" by M. A. Moon, J. T. Mentzer & C. D. Smith
Fildes, Robert (contributor); Moon, Mark A. (contributor);  … - In: International journal of forecasting 19 (2003) 1, pp. 27-42
Persistent link: https://www.econbiz.de/10001734988
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Rigor versus relevance: why would we choose only one?
Mentzer, John T. - In: The journal of supply chain management : a global … 44 (2008) 2, pp. 72-77
Persistent link: https://www.econbiz.de/10003709374
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Fundamentals of supply chain management : twelve drivers of competitive advantage
Mentzer, John T. - 2004
Persistent link: https://www.econbiz.de/10001855725
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Supply chain management in a global economy
Mentzer, John T. - In: The management of strategy in the marketplace, (pp. 343-354). 2003
Persistent link: https://www.econbiz.de/10001824993
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Special issue on: microcomputers in marketing
Mentzer, John T. (contributor) - In: Journal of the Academy of Marketing Science 15 (1987) 2
Persistent link: https://www.econbiz.de/10001062829
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Fundamentals of supply chain management : twelve drivers of competitive advantage
Mentzer, John T. - 2004 - Online-Ausg.
This text introduces 12 'drivers' for success based on the author's extensive research and experience in consulting. The roles of all the traditional business functions in supply chain management - marketing, sales, logistics, etc. - are also addressed
Persistent link: https://www.econbiz.de/10013207880
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Readings in marketing today
Mentzer, John T.; Carter, Forrest S. - 1985
Persistent link: https://www.econbiz.de/10000711411