Bahri-Ammari, Nedra; Soliman, Khalid S. - In: Management Research Review 39 (2016) 8, pp. 854-878
satisfaction and on improving customer retention. In this study, the impact of CRM on loyalty in the pharmaceutical sector in … Tunisia is studied. Service quality perception, customer satisfaction, loyalty, retention and firm profitability have been … perception, satisfaction and loyalty. However, there are no significant relationships either between CRM and retention or between …