Showing 55,931 - 55,940 of 56,504
Purpose – Preferential treatment of selected customers is one of the strategies employed by companies seeking to implement relationship marketing. However, it remains unclear whether or not this policy negatively affects relationships with customers not receiving the above‐mentioned...
Persistent link: https://www.econbiz.de/10014894350
influences the affected customer's level of satisfaction, unfavorable word‐of‐mouth (WOM), and repurchase intentions toward the …) influences how complainants and non‐complainants rate their perceptions of satisfaction and subsequent behavioral intentions … in the rating of satisfaction, repurchase intention, or negative WOM from customers in the latter group. Offering …
Persistent link: https://www.econbiz.de/10014894356
mediate the relationship between perceived wait duration (PWD) and satisfaction. This model will provide a framework for … satisfaction, and help researchers to understand changes in the relationship between PWD and satisfaction under different …
Persistent link: https://www.econbiz.de/10014894360
Purpose – Customer feedback can help to identify problem areas and strengths, and generate ideas for service improvements. Most feedback is given to frontline employees directly rather than submitted through formal channels. UZnfortunately, employees tend to be reluctant to report such...
Persistent link: https://www.econbiz.de/10014894365
impact that customer satisfaction has on share of wallet (SOW). Design/methodology/approach – The data used in the analyses … overall positive moderating impact on the satisfaction‐SOW link and that customer satisfaction matters more when the customer … competitors' offline and online channels reveal a higher satisfaction‐SOW association than the group of customers that only …
Persistent link: https://www.econbiz.de/10014894384
) report higher levels of satisfaction and repurchase intention than they would after experiencing a failure in hedonic …
Persistent link: https://www.econbiz.de/10014894391
intuitions arising from the three‐factor theory of customer satisfaction. The ultimate goal is to propose a decision support … coefficients of a multiple regression with overall satisfaction ratings as the dependent variable. Additional calculations are then … retention IPA. On this basis, they generate two priority charts: one for the purpose of maximizing customer satisfaction and one …
Persistent link: https://www.econbiz.de/10014894400
compliance, which in turn affect customer satisfaction and anticipated future interaction. The control variables are also both …
Persistent link: https://www.econbiz.de/10014894409
findings support the conclusion that the service experience has a significant impact on customer satisfaction, loyalty and word …
Persistent link: https://www.econbiz.de/10014894413
consumer's emotional and cognitive responses and contributes to satisfaction and word‐of‐mouth (WOM) communication in an online … positive direct effects on pleasure, arousal, and perceived information quality and indirect effects on satisfaction and WOM … intention. Pleasant shopping experience increased positive perceptions and satisfaction. The results also showed that …
Persistent link: https://www.econbiz.de/10014894416