As the usage of livestreaming as a shopping channel skyrocketed during Covid-19 lockdowns (especially in China), numerous brands started to leverage livestream selling to drive sales. One core challenge for companies is to identify when to join the tide of livestream selling and how to select a...

We study a stochastic inventory risk pooling problem, in which the objective is to minimize the risk that the remaining inventory and the unsatisfied demand exceed the pre-specified acceptable levels. We use the robustness optimization framework to model this problem, in which the decision maker...

{Problem Definition:} This paper considers the operational management problems under a newly proposed choice model that captures the effect of focality. The offered assortment is separated into the focal set and the non-focal set under this new model due to the bias of focality, which is...

When making purchasing decisions for a certain product, consumers normally take the historical price as a reference. Focusing on the intertemporal reference price effect (IRPE), this study investigates the joint optimization problem of price and quality from a new product releaser's perspective....

We study a distributionally robust pricing model based on asymmetric information of the customers' valuation distribution by using mean, variance and semivariance, where semivariance demonstrates the degree of asymmetry for valuation distribution. We first derive tight lower bound and upper...