Material IQ (MiQ) is a new decision tool designed by GreenBlue to help suppliers safely share sensitive chemical-toxicity data with their customers. As GreenBlue takes MiQ to market, it must determine under what market conditions to promote the use of MiQ and when to recommend that a buyer use...

We examine how a buyer can use a full-control strategy and cost sharing to develop the sustainable quality capabilities of his tier-1 and tier-2 suppliers. In particular, we consider how the buyer's development decisions and the suppliers' sustainable quality decisions are impacted by consumers'...