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Collective empowerment in online communities : conceptualization, scale refinement, and validation
Long Thang Van Nguyen; Conduit, Jodie; Lu, Vinh Nhat; … - In: Journal of marketing theory and practice : JMTP 28 (2020) 3, pp. 301-317
Persistent link: https://www.econbiz.de/10012483469
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Creating, contributing and consuming behaviour : how rational and affective appeals in social media facilitate engagement
Dolan, Rebecca; Conduit, Jodie; Fahy, John - In: Contemporary issues in social media marketing, (pp. 102-116). 2018
Persistent link: https://www.econbiz.de/10011715076
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"First things first" : the AMS Review - Sheth Foundation 2020 annual doctoral competition for conceptual articles : editorial
Conduit, Jodie; Kleinaltenkamp, Michael - In: AMS review : official publication of the Academy of … 10 (2020) 1/2, pp. 6-7
Persistent link: https://www.econbiz.de/10012296589
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Branded marketing events : engaging Australian and French wine consumers
Altschwager, Teagan; Conduit, Jodie; Bouzdine-Chameeva, … - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 336-357
Persistent link: https://www.econbiz.de/10011627150
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Social media : communication strategies, engagement and future research directions
Dolan, Rebecca; Conduit, Jodie; Fahy, John; Goodman, Steve - In: International journal of wine business research : IJWBR 29 (2017) 1, pp. 2-19
Persistent link: https://www.econbiz.de/10011704087
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Cocreation culture in health care organizations
Sharma, Shikha; Conduit, Jodie - In: Journal of service research : JSR 19 (2016) 4, pp. 438-457
Persistent link: https://www.econbiz.de/10011606986
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Engagement in online communities : implications for consumer price perceptions
Long Thang Van Nguyen; Conduit, Jodie; Lu, Vinh Nhat; … - In: Journal of strategic marketing 24 (2016) 3/4, pp. 241-260
Persistent link: https://www.econbiz.de/10011591960
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Social media engagement behaviour : a uses and gratifications perspective
Dolan, Rebecca; Conduit, Jodie; Fahy, John; Goodman, Steve - In: Journal of strategic marketing 24 (2016) 3/4, pp. 261-277
Persistent link: https://www.econbiz.de/10011591971
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The mediating role of brand knowledge on employees' brand citizenship behaviour : does organizational tenure matter?
Long Thang Van Nguyen; Lu, Vinh Nhat; Hill, Sally Rao; … - In: Australasian marketing journal 27 (2019) 3, pp. 169-178
Persistent link: https://www.econbiz.de/10012110329
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Bridging and transcending co-creation and engagement
Conduit, Jodie (ed.); Chen, Tom (ed.) - 2017
Persistent link: https://www.econbiz.de/10011730587