Plewa, Carolin; Sweeney, Jillian C.; Michayluk, David - In: Journal of Service Theory and Practice 25 (2015) 5, pp. 568-591
Purpose – The purpose of this paper is to capture the richness of customer perceived value by determining its benefit and cost dimensions in a complex service setting. Perceived value is argued as equivalent to value-in-use; that is value that emerges for or is created by the customer....