In this introduction to the special issue on market shaping and innovation, we place the phenomenon of market shaping in a broader societal context; suggesting that actors’ attempts to proactively influence markets are more commonplace during times of crises and discontinuities. We aggregate...

Crowdfunding platforms – bringing together entrepreneurs, investors and customers – have grown rapidly over recent years. Crowdfunding networks are open, multisided markets that match founders and funders on crowdfunding platforms. The unique structure of these networks blends social and...

Key and colleagues raise some serious criticisms related to the marketing discipline’s purpose drift and short-sighted approach to rigor and relevance. They provide a comprehensive and nuanced picture of the grand challenges in marketing, including the loss of domain expertise, detachment from...

Academic success traditionally has been assessed by publications in highly ranked journals. Other measures of research quality such as citations are now available, and these measures offer a wider perspective of academic contribution beyond simple article counting. Citations now are an important...

Purpose – The purpose of this paper is to introduce a new business model logic, highlighting value processes in and properties of platform business models to inform business model thinking from a systemic and dynamic perspective. It challenges the idea of firms managing, influencing and...

PurposeThe collaborative economy (CE), and within it, collaborative consumption (CC) has become a central element of the global economy and has substantially disrupted service markets (e.g. accommodation and individual transportation). The purpose of this paper is to explore the trends and...

Technological advancements have greatly exacerbated the need for understanding how value is created through appropriate business model designs, and more importantly, how business models form and how actors can collectively participate in these formation processes. In particular, the recent...

Interestingly, while markets are at the center of social entrepreneurial activity in emerging economies, its academic debate remains narrow as it pictures markets as ‘given’ underestimating how markets can be intentionally shaped for social good. Drawing on a market systems approach this...

In today’s technology driven, highly dynamic and interactive business environment, the role of ‘customer engagement’ (CE) in co-creating customer experience and value is receiving increasing attention from business practitioners and academics alike. While considerable academic attention...