In this introduction to the special issue on market shaping and innovation, we place the phenomenon of market shaping in a broader societal context; suggesting that actors’ attempts to proactively influence markets are more commonplace during times of crises and discontinuities. We aggregate...

Key and colleagues raise some serious criticisms related to the marketing discipline’s purpose drift and short-sighted approach to rigor and relevance. They provide a comprehensive and nuanced picture of the grand challenges in marketing, including the loss of domain expertise, detachment from...

Academic success traditionally has been assessed by publications in highly ranked journals. Other measures of research quality such as citations are now available, and these measures offer a wider perspective of academic contribution beyond simple article counting. Citations now are an important...

Purpose – The purpose of this paper is to introduce a new business model logic, highlighting value processes in and properties of platform business models to inform business model thinking from a systemic and dynamic perspective. It challenges the idea of firms managing, influencing and...

PurposeThe collaborative economy (CE), and within it, collaborative consumption (CC) has become a central element of the global economy and has substantially disrupted service markets (e.g. accommodation and individual transportation). The purpose of this paper is to explore the trends and...