Showing 50,411 - 50,418 of 50,418
Purpose – This paper examines how ingrained differences in heritage, social and business culture predispose American, Japanese and European automakers to plan and act in different ways, with long‐range consequences – both successful and unsuccessful – of their strategies and actions. To...
Persistent link: https://www.econbiz.de/10015016585
Purpose – Over a two‐month period, the editor of this media review has searched worldwide for the most interesting and useful articles, blogs and books on the topic of strategic management. Design/methodology/approach – In addition to his own finds, the editor sorted through suggestions by...
Persistent link: https://www.econbiz.de/10015016588
Purpose – This case aims to look at a small start‐up car maker called Loremo, Inc. in Marl, Germany, that hopes to thrive by challenging resource constraints with bold innovation. Design/methodology/approach – The authors found Loremo as part of their five‐year long study looking at how...
Persistent link: https://www.econbiz.de/10015016669
Purpose – This BMW case aims to show how many of the company's practices that accord with principles espoused in the authors' sustainable leadership model contributed to its recovery after the global financial crisis (GFC). Design/methodology/approach – This case illustrates how BMW...
Persistent link: https://www.econbiz.de/10015016750
Purpose – This paper aims to examine the key drivers for employee engagement within an organization. It seeks to answer the question: what are the keys to improving the level of employee engagement? Design/methodology/approach – A case study illustrates a strategy for employee engagement...
Persistent link: https://www.econbiz.de/10015015132
Examines the effects of four factors (the bundle: pure or mixed, the price discount, the functional complementarity of bundle components, and the number of bundle components) on consumers’ intentions to purchase product and service bundles. The findings were relatively consistent across...
Persistent link: https://www.econbiz.de/10014985406
Purpose – This disguised case aims to describe a scenario planning project to improve decision making for a manufacturer operating in Brazil's confusing, unpredictable politico‐economic environment. “BrasilAuto's” management team faced a range of complex choices related to capacity,...
Persistent link: https://www.econbiz.de/10015017466
Persistent link: https://www.econbiz.de/10015062949