Purpose – Companies lose tolerance for risk in tough economic times. The level of risk inherent in new ideas prevents organizations from investing in big, bold innovations that could unlock valuable new sources of revenue and profit. This paper describes how to apply methods extracted from the...

Purpose The purpose of this study is to investigate whether, how and why gender cues influence brand perception and subsequent purchasing behaviour. Design/methodology/approach Across four experimental studies conducted online with either a convenience sample (Studies 1a and 1b) or a...

Purpose Among the gold standards in human resource development (HRD) research are studies that test theoretically developed hypotheses and use experimental designs. A somewhat typical experimental design would involve collecting pretest and posttest data on individuals assigned to a control or...

Purpose – This paper aims to demonstrate the value of physical experimentation in coaching to raise client awareness and enhance transformational potential. Design/methodology/approach – This action research case study involved working with an individual coaching client using an experimental...