Similar Search Results

TRENDS ERKENNEN MARKETING: Lernen Sie, Konsumtrends zu interpretieren und die richtigen Konsequenzen für Ihr Unternehmen abzuleiten.

Ofek, Elie; Wathieu, Luc - In: Harvard-Business-Manager : das Wissen der Besten 32 (2010) 10, pp. 8-20

Persistent link: https://www.econbiz.de/10008706478

Ambiguity aversion and the preference for established brands

Muthukrishnan, A V; Wathieu, Luc; Jing Xu, Alison - In: Operations research, Management science : OR MS ; the … 50 (2010) 3, pp. 199-201

Persistent link: https://www.econbiz.de/10008713324

A Queueing Analysis to Determine How Many Additional Beds Are Needed for the Detention and Removal of Illegal Aliens

Muthukrishnan, A. V.; Wathieu, Luc; Xu, Alison Jing - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 1-16

Persistent link: https://www.econbiz.de/10008345054

Enjoy! Hedonic Consumption and Compliance with Assertive Messages

Kronrod, Ann; Grinstein, Amir; Wathieu, Luc - In: Journal of consumer research : JCR ; an … 39 (2012) 1, pp. 51-62

Persistent link: https://www.econbiz.de/10009982574

Go Green! Should Environmental Messages Be So Assertive?

Kronrod, Ann; Grinstein, Amir; Wathieu, Luc - In: Journal of marketing 76 (2012) 1, pp. 95-103

Persistent link: https://www.econbiz.de/10009818845

Happily (mal)adjusted: Cosmopolitan identity and expatriate adjustment

Grinstein, Amir; Wathieu, Luc - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 337-345

Persistent link: https://www.econbiz.de/10010050357

Are You Ignoring Trends That Could Shake Up Your Business? Major trends, such as the rise of digital technologies and public concern about climate change, alter consumers' attitudes and behaviors in ways that aren't obvious. Three strategies will help companies leverage trends to create new value propositions.

Ofek, Elie; Wathieu, Luc - In: Harvard business review : HBR (2010), pp. 124-132

Persistent link: https://www.econbiz.de/10008434080

Rooting marketing strategy in human universals

Wathieu, Luc; Liu, Yu; Zaltman, Gerald - In: The global market : developing a strategy to manage …, (pp. 83-91). 2004

Persistent link: https://www.econbiz.de/10002120070

Superfluous Choices and the Persistence of Preference

Muthukrishnan, A.V.; Wathieu, Luc - In: Journal of consumer research : JCR ; an … 33 (2007) 4, pp. 454-460

Persistent link: https://www.econbiz.de/10007612005

An Empirical Approach to Understanding Privacy Valuation

Wathieu, Luc; Friedman, Allan A. - 2012

The purpose of this paper is to detect the presence of sophisticated economic motives behind individual concerns for privacy. Recent theories of privacy demands in commercial contexts have assumed an economically aware and sophisticated consumer, capable of evaluating the indirect consequences...

Persistent link: https://www.econbiz.de/10014051113

A service of the

zbw