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Most digital content distributed in information-goods platforms encounter the threat of online piracy. Strategic pricing, technology-based platform protection, and deterrent enforcement such as legal and moral measures are viewed as antidotes to piracy. We examine the effects of deterrent...
Persistent link: https://www.econbiz.de/10012834813
With the proliferation of online rating platforms, there has been an increasing concern over the authenticity of reviews posted online. This paper develops a theoretical framework to study sellers' incentives to solicit fake reviews in online rating platforms, and provides empirical evidence...
Persistent link: https://www.econbiz.de/10012841492
The results of this study revealed a correlation between leaders' personality traits and levels of organizational commitment in Apparel and/or Consumer Packaged Goods organizations. Data were collected from 50 leaders in these organizations, along with 204 of their associates in the New York and...
Persistent link: https://www.econbiz.de/10012905740
platforms' handling of harmful and illegal content. Bunting identifies three goals of regulation: to clarify what consumers … responsible; verify that particular platforms act proportionately to evidence of harm. Most ‘content regulation' should be done by …
Persistent link: https://www.econbiz.de/10012908793
This paper analyzes the strategic opportunities enabled by one of Booking.com's managerial innovations introduced in 2015-16: a new online discount feature. Focusing on the hospitality and online booking platforms, we explore the role of the heterogeneity in characteristics that make...
Persistent link: https://www.econbiz.de/10012850531
On online platforms, consumers face an abundance of options that are displayed in the form of a position ranking. Only products placed in the first few positions are readily accessible to the consumer, and she needs to exert effort to access more options. For such platforms, we develop a...
Persistent link: https://www.econbiz.de/10012852780
Economic growth in many countries is increasingly driven by successful startups that operate as online platforms. These success stories have motivated us to define and classify various online platforms according to their business models. This study discusses strategic and operational issues...
Persistent link: https://www.econbiz.de/10012853150
E-commerce platforms can integrate with Facebook to let users directly comment on product pages using their Facebook accounts, a practice known as social media integration. Such integration can boost customer conversion by conveying credible information about product popularity and quality....
Persistent link: https://www.econbiz.de/10012854296
Online platforms offer time-locked sales campaigns, whereby third-party vendors sell their products at a fixed price for a pre-specified length of time. To alleviate customers' uncertainty about a product's value, platforms often display to upcoming customers some information about previous...
Persistent link: https://www.econbiz.de/10012858687
Persistent link: https://www.econbiz.de/10012805165