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Spotlight Personnel : How Hiri...
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Consumer behaviour
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English
125
Undetermined
37
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11
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Heerde, Harald J. van
69
Eckert, Christine
45
van Heerde, Harald J.
28
Louviere, Jordan J.
21
Bateman, Hazel
20
Dekimpe, Marnik G.
20
Thorp, Susan
19
Hattula, Stefan
16
Geweke, John
13
Hammerschmidt, Maik
12
Wetzel, Hauke
12
Wittink, Dick R.
12
Gijsenberg, Maarten J.
9
Iskhakov, Fedor
9
Bauer, Hans H.
8
Leeflang, Peter S.H.
8
Satchell, Stephen E.
8
Bornemann, Torsten
7
Dekimpe, M. G.
7
Mela, Carl F.
7
Neslin, Scott A.
7
Rooderkerk, Robert P.
7
Auger, Pat
6
Bijmolt, Tammo H.A.
5
Lin, Nidthida
5
Moorman, Christine
5
Moreau, C. Page
5
Palmatier, Robert W.
5
Papies, Dominik
5
Pauwels, Koen
5
Satchell, Stephen
5
Schlereth, Christian
5
Skiera, Bernd
5
Steenkamp, Jan-Benedict E. M.
5
Bijmolt, Tammo H. A.
4
Datta, Hannes
4
Dowling, Grahame
4
Ebbes, Peter
4
Gupta, Sachin
4
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School of Management, Yale University
3
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2
Center for Economic Research <Tilburg>
2
Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
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Journal of marketing research : JMR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
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10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of the Academy of Marketing Science
5
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5
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4
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4
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3
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3
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2
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2
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2
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2
The economic record : er
2
Tuck School of Business working paper / Tuck School of Business at Dartmouth
2
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2
Annals in Social Responsibility
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Australian journal of management
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Choice Modelling
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ERIM Report Series Reference
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Econometric Institute research papers
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Economic Record
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European Journal of Operational Research
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ECONIS (ZBW)
126
RePEc
22
OLC EcoSci
18
Other ZBW resources
7
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51
Rising from the ashes : how brands and categories can overcome product-harm crisis
Cleeren, Kathleen
;
Heerde, Harald J. van
;
Dekimpe, Marnik G.
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10009717172
Saved in:
52
Optimizing retail assortments
Rooderkerk, Robert P.
;
Heerde, Harald J. van
;
Bijmolt, …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
5
,
pp. 699-715
Persistent link: https://www.econbiz.de/10010199457
Saved in:
53
Robust optimization of the 0-1 knapsack problem : balancing risk and return in assortment optimization
Rooderkerk, Robert P.
;
Heerde, Harald J. van
- In:
European journal of operational research : EJOR
250
(
2016
)
3
,
pp. 842-854
Persistent link: https://www.econbiz.de/10011445338
Saved in:
54
Driving online and offline sales : the cross-channel effects of traditional, online display, and paid search advertising
Dinner, Isaac M.
;
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 527-545
Persistent link: https://www.econbiz.de/10010489719
Saved in:
55
Incorporating context effects into a choice model
Rooderkerk, Robert P.
;
Heerde, Harald J. van
;
Bijmolt, …
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 767-780
Persistent link: https://www.econbiz.de/10009272370
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56
Marketing models and the Lucas Critique
Heerde, Harald J. van
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10003255378
Saved in:
57
Managing product-harm crises
Heerde, Harald J. van
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003088630
Saved in:
58
The brand switching fraction of promotion effects : unit sales versus elasticity decompositions
Heerde, Harald J. van
;
Gupta, Sachin
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001716127
Saved in:
59
Do loyalty programs enhance behavioral loyalty? : An empirical analysis accounting for program design and competitive effects
Leenheer, Jorna
;
Bijmolt, Tammo H. A.
;
Heerde, Harald J. van
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001692507
Saved in:
60
How promotions work: ScanPro-based evolutionary model building
Heerde, Harald J. van
;
Leeflang, Peter
;
Wittink, Dick R.
- In:
Schmalenbach business review : sbr
54
(
2002
)
3
,
pp. 198-220
Persistent link: https://www.econbiz.de/10001678866
Saved in:
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