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The dynamic interplay between recorded music and live concerts : the role of piracy, unbundling, and artist characteristics
Papies, Dominik; Heerde, Harald J. van - In: Journal of marketing 81 (2017) 4, pp. 67-87
Persistent link: https://www.econbiz.de/10011734797
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Marketing research on product-harm crises : a review, managerial implications, and an agenda for future research
Cleeren, Kathleen; Dekimpe, Marnik G.; Heerde, Harald J. van - In: Journal of the Academy of Marketing Science 45 (2017) 5, pp. 593-615
Persistent link: https://www.econbiz.de/10011772265
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Marketing budget allocation across countries : the role of international business cycles
Peers, Yuri; Heerde, Harald J. van; Dekimpe, Marnik G. - In: Marketing science : the marketing journal of the … 36 (2017) 5, pp. 792-809
Persistent link: https://www.econbiz.de/10011760408
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Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.; Heerde, Harald J. van - In: Journal of marketing research : JMR 55 (2018) 5, pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
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Marketing in the health care sector : disrupted exchanges and new research directions
Moorman, Christine; Heerde, Harald J. van; Moreau, C. Page - In: Journal of marketing 88 (2024) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10014582806
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JM as a marketplace of ideas
Moorman, Christine; Heerde, Harald J. van; Moreau, C. Page - In: Journal of marketing 83 (2019) 1, pp. 1-7
Persistent link: https://www.econbiz.de/10012175821
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Challenging the boundaries of marketing
Moorman, Christine; Heerde, Harald J. van; Moreau, C. Page - In: Journal of marketing 83 (2019) 5, pp. 1-4
Persistent link: https://www.econbiz.de/10012176082
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Driving Mobile App User Engagement through Gamification
Paschmann, Jens Wilhelm; Völckner, Franziska; Bruno, Hernan - 2022
Many mobile app providers offer their apps for free and base their business models on user engagement. However, declining app usage over time threatens user engagement and the ability of apps to create business value. To keep users engaged, app providers use gamification, i.e., they link their...
Persistent link: https://www.econbiz.de/10014237774
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Retailing in times of soaring inflation : what we know, what we don't know, and a research agenda
Dekimpe, Marnik G.; Heerde, Harald J. van - In: Journal of retailing 99 (2023) 3, pp. 322-336
Persistent link: https://www.econbiz.de/10014461655
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From vision to reality : lessons in creating a marketplace of ideas: editorial
Moorman, Christine; Heerde, Harald J. van; Moreau, C. Page - In: Journal of marketing 86 (2022) 6, pp. 4-12
Persistent link: https://www.econbiz.de/10013438820