In this paper, we first recover the individual valuation of expected future fuel costs at the time of a car purchase and then explore how various factors relate to the recovered consumer undervaluation of fuel savings (on average, consumers' willingness-to-pay for a AC1 reduction in fuel costs...

Road transport causes one fifth of the EU's total emissions of carbon dioxide (CO2), which are especially high in cities. A suggested solution to this situation is the introduction of electric vehicles (EV). However, evidence from European countries shows that, without any governmental support,...