The aim of this study is to analyze the correlation between concept perceptions and people’s attitudes in halal tourism, development perceptions and people’s attitudes, attitude and people’s interest, concept perceptions and people’s interest, development perceptions and people’s...

This study aims to determine the relationship of service quality variables and their influence on customer satisfaction at hotels in East Jakarta. The service quality variables used were those defined by Parsuraman as the five dimensions of service quality. To analyze the relationship between...

COVID-19 has spread to various countries including Indonesia, requiring various sectors to immediately take a stance in preventing wider transmission, including the education sector. In this regard, the Ministry of Education and Culture has taken a firm stance through several circular letters...

Alphabet theory is a framework that combines several theoretical elements of individual consumers: norm belief value theory (V.B.N.), Attitude Behavior Context Theory (A.B.C.), knowledge (K), information seeking (I.S.), context (C), habit (H), and demographics (D). This framework proposes that...

Consumers experience a sudden, often powerful, and persistent urge to buy something immediately. The drive to buy is complex and may stimulate emotional conflict. Impulsive purchases tend to occur with less concern and consequence. The research objective was to analyze the effect of applying the...

Word of mouth (WOM) and observational learning (OL), as two types of social interaction, have been generally discussed by researchers. And both have a significant impact on consumer purchasing decisions. Online shopping has also begun in Indonesia, but consumers are not accustomed to shopping...

Purpose: This paper aims to explore and explain how predecessors (incumbents) of ethnic Chinese family small and medium-sized enterprises (SMEs) in Indonesia or appropriately called Chinese-Indonesian family SMEs nurture their successors in procuring transgenerational entrepreneurship....