STEPIEN, Sebastian; MIRONESCU, Alexandra; MARCZAK, Lukasz - In: Holistic Marketing Management Journal 2 (2012) 3, pp. 84-91
The information society represents a new stage of human civilization, a new way of life that implies intensive use of information in all domains of human activity and existence, with a great economic and social impact. The information society gives its members large access to information, a new...