Kien, Pham Van; Thu Ha Do Thi; Thu Hoai Ha Le - In: Cogent business & management 7 (2020) 1, pp. 1-16
The Covid-19 outbreak has turned out an opportunity for a recent noticeable increase in online shopping in Vietnam. Hence, this paper aims to discover how online shoppers react to their purchasing behaviour during Covid-19 time in terms of perceived benefits perspective. Based on the collected...