We model comparative advertising as brands pushing up own brand perception and pulling down the brand image of targeted rivals. We watched all TV advertisements for OTC analgesics 2001-2005 to construct matrices of rival targeting and estimate the structural model. These attack matrices identify...

We model comparative advertising as brands pushing up own brand perception and pulling down the brand image of targeted rivals. We watched all TV advertisements for OTC analgesics 2001-2005 to construct matrices of rival targeting and estimate the structural model. These attack matrices identify...

We report the results of a choice-experiment study to model preferences over a selection of breed traits of 'creole' pigs. The study was conducted amongst households of backyard producers and small farmers rearing this local breed in Yucatan, Mexico. Hypothetical choice data were collected to...

Traditional electrical grid as the largest and most complex industry in the world is currently under fundamental development. According to the IEEE Std1547.4, large distribution systems can be clustered into a number of micro-grids (MGs) to facilitate the control and operation infrastructure in...

We consider a market in which a public firm competes against private ones, and ask what happens when the public firm is privatized. In the short run, privatization is harmful because prices rise: the disciplinary role of the public firm is lost. In the long run, privatization leads to further...

This paper develops a model where two competing firms on a bounded line each sell two products. Production costs are lower for each firm the closer are its two products. There are three possible equilibria which may entail market segmentation, market interlacing or an intermediate case.