The global pandemic of novel Corona has not only brought entire socio-economic structures in to a standstill but has challenged the globalization and global operations of enterprises. Paradoxically, potential repercussions and alternative way outs are yet volatile. However, for a speedy recovery...

This article integrates the concept of inertia into a tourism context to understand how repeat visitors act and make revisit decisions. Moderating effect of zone of tolerance (ZOT), switching barriers (SWI) and external opportunity (OPP) on the sequential development of inertial behavior was...

Present Tourism Strategy focuses on increasing tourism related employment in Sri Lanka. It is difficult to attract entry level employees to tourism industry given many reasons. This study aims identifying barriers for potential employment for people in rural areas and it will facilitate human...

Despite the rapid growth of tourism higher education in the past 40 years, uncertainties remain about the content and nature of tourism degrees and their alignment with tourism industry needs. This study aims to identify the impact of tourism education on job performance of tourism graduates....

This paper critically evaluates the contemporary tourism development of Sri Lanka. Review of literature was the approach used to build up the core view of strategic myopia on Sri Lankan tourism development. Sri Lanka being an island country with a rich cultural heritage, diverse landscapes, and...

Sustaining residents’ support is critical for successful destinations. Though empowerment is decisive in attitude, quantitative researches show a dearth. This study uses resident empowerment through tourism scale to model empowerment’s role in sustaining residents support for tourism in the...

Tourism income is one of the important segments that contribute to the Sri Lankan economy. Recent trends of Sri Lankan Gross Domestic Production (GDP) shows a significant role which played by the service sector indicating over 60 percent contribution. Island economies such as Bahamas and...

Geotourism is a tourism activity witnessing ABC attributes, abiotic, biotic, and culture focusing on abiotic properties of the natural setting. This investigation explores whether Geotourism could be a lucrative tool for sustainable tourism development. An interpretive exploratory approach was...

Novel Corona (COVID 19) epidemic that emerged in Wuhan China in the latter months of 2019 has become a global pandemic at present bringing about radical socio, economic impacts and behavioral changes of individuals and communities. Equally, tourism was a catalyst of spreading the virus all over...

Tourism has been in existence from the beginning of the human civilization yet in different forms, phases, modes and practices. Tourism has gone through tremendous challenges over the time and equally it has bounced back to the level of global economic driver at present. As at present it has...