Okumura, Bruno Uekane; Pimenta Júnior, Tabajara; … - In: Journal of economics, finance & administrative science 28 (2023) 56, pp. 335-351
Purpose This study aims to investigate the occurrence of the decoy effect in stock investment decisions based on fundamental analysis. Design/methodology/approach In this study, the decoy effect was investigated by applying two questionnaires, one of them with the presence of a decoy...