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Der Aufbau der Unternehmensmarke findet in der Regel über die Entwicklung und Kommunikation der Unternehmensidentität statt. Christina Suckow identifiziert relevante Elemente, mithilfe derer die Identität reiner E-Brands über die Webseite aufgebaut und transportiert wird. Im Rahmen einer...
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This article reports on an investigation of the role of lock-in exploitation and the impact of reputation portability … on workers’ switching behaviors in online labor markets. Online platforms using reputation mechanisms typically prevent … comparing a policy regime with and without reputation portability, we vary lock-in exploitation using platform fees to consider …
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IPTS recently acquired a consumer internet clickstream database containing the full set of annual (2011) clickstream … records for about 25.000 internet users in the five largest EU economies (UK, Germany, France, Italy and Spain). It contains … time spend on each webpage and socio-economic characteristics of the internet users. This study describes a model of …
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