While social norms have received great attention within economics, little is known about the role of personal norms. We propose a simple utility framework - which assumes that people care about monetary payoff, social norms, and personal norms - and design a novel two-part experiment to...

Narratives pervade almost any aspect of our life and play a particularly important role in moral and prosocial decision-making. We study how positive (stories in favor of a prosocial action) and negative (stories in favor of a selfish action) narratives influence prosocial behavior. Our main...

While social norms have received great attention within economics, little is known about the role of personal norms. We propose a simple utility framework - which assumes that people care about monetary payoff, social norms, and personal norms - and design a novel two-part experiment to...

We study how positive narratives (stories in favor of a prosocial action) and negative narratives (stories in favor of a selfish action) influence prosocial behavior. Our main findings are that positivenarratives increase giving of selfish types substantially, compared to a baseline with no...

Narratives pervade almost any aspect of our life and play a particularly important role in moral and prosocial decision-making. We study how positive (stories in favor of a prosocial action) and negative (stories in favor of a selfish action) narratives influence prosocial behavior. Our main...

Understanding the roots of human cooperation among strangers is of great importance for solving pressing social dilemmas and maintening public goods in human societies. We study the development of cooperation in 929 young children, aged 3 to 6. In a unified experimental framework, we examine...

Understanding the roots of human cooperation among strangers is of great importance for solving pressing social dilemmas and maintening public goods in human societies. We study the development of cooperation in 929 young children, aged 3 to 6. In a unified experimental framework, we examine...