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information for the choice of tourism destination, in order to deeply understand the benefits of these media for promoting tourism … usefulness and the attitude towards the use of social network as powerful tool for the choice of tourism destinations; as well as … consumer attitude and tourism behavior intention. This research does not focus on a specific tourist’s destinations, thus the …
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The aim of this study is to predict Gen Z Consumers’ behavioural intention towards travelling to tourism destinations … visiting tourism destinations. The findings may be used by government agencies, tourist management departments, and tourism … businesses to establish suitable tourism development policies in tourism destinations. To the best of the authors’ knowledge …
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In this contemporary world, electronic word of mouth (eWOM) platforms (or media) have become a prerequisite information source for online surfers, especially when planning excursions. However, tourists refer to the reviews of these platforms based on utilitarian and hedonic aspects. The...
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