Kautish, Pradeep; Sharma, Rajesh - In: Asia Pacific Journal of Marketing and Logistics 31 (2019) 4, pp. 1161-1192
Purpose: The purpose of this paper is to bridge together seemingly disparate yet interconnected paradigmatic antecedents of e-tailing and servicescape, i.e., product assortment, order fulfillment, shopping assistance and its consequences for shopping efficiency. Design/methodology/approach: The...