A Brand is an intangible element, it has no objective existence. Branding is merely a perception on the minds of the end users. The marketing activities create a brand image in the minds of the consumers, which directly affects the buying behavior. People buy the products based on the brand...

Internet business represents electronic trade. Web-based business is performing business on the web and electronically. Over the most recent couple of years, the fame of internet business has thoroughly created because of its snappy and advantageous method for trading merchandise and local and...

Purpose: The objectives of the study were to analyse the financial growth of Oman Cement Company (OCC) to critically investigate the financial performance along with its growth in the Oman cement industry.Design/methodology/approach: The data was collected from the five years’ financial...

A Brand is an intangible element, it has no objective existence. Branding is merely a perception on the minds of the end users. The marketing activities create a brand image in the minds of the consumers, which directly affects the buying behavior. People buy the products based on the brand...

The study mainly focuses on the aviation sector which is one of the fast-growing sectors thathighly contributes to the global economy. In the introductory section, the nature of industry and its evolution are discussed in detail. Oman air is chosen for the study, the internal and external...