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Impact of culture on the pursuit of beauty : evidence from five countries
Madan, Shilpa; Basu, Shankha; Ng, Sharon; Lim, Elison … - In: Journal of international marketing 26 (2018) 4, pp. 54-68
Persistent link: https://www.econbiz.de/10011964223
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The breadth of normative standards : antecedents and consequences for individuals and organizations
Madan, Shilpa; Basu, Shankha; Ng, Sharon; Savani, Krishna - In: Organizational behavior and human decision processes : … 172 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013417322
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$100 a Month or $1,200 a Year? Regulatory Focus and the Evaluation of Temporally Framed Attributes
Basu, Shankha; Ng, Sharon - In: Journal of Consumer Psychology 31 (2020) 2, pp. 301-318
Persistent link: https://www.econbiz.de/10012407276
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Cultural orientation and brand dilution : impact of motivation level and extension typically
Ng, Sharon - In: Journal of marketing research : JMR 47 (2010) 1, pp. 186-198
Persistent link: https://www.econbiz.de/10003947457
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Cultural differences in consumer impatience
Chen, Haipeng; Ng, Sharon; Rao, Akshay R. - 2009
Persistent link: https://www.econbiz.de/10003785566
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Regulatory focus and preference reversal between hedonic and utilitarian consumption
Roy, Rajat; Ng, Sharon - In: Journal of consumer behaviour : an international … 11 (2012) 1, pp. 81-88
Persistent link: https://www.econbiz.de/10009509231
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Contrast effects in online auctions
Bockstedt, Jesse C.; Goh, Kim Huat; Ng, Sharon - In: Electronic commerce research and applications 12 (2013) 3, pp. 139-151
Persistent link: https://www.econbiz.de/10010504880
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Sins of omission versus commission : cross-cultural differences in brand-switching due to dissatisfaction induced by individual versus group action and inaction
Ng, Sharon; Kim, Hakkyun; Rao, Akshay R. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 89-100
Persistent link: https://www.econbiz.de/10010485546
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Field dependency and brand cognitive structures
Ng, Sharon; Houston, Michael J. - In: Journal of marketing research : JMR 46 (2009) 2, pp. 279-292
Persistent link: https://www.econbiz.de/10003828038
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Handbook of culture and consumer behavior
Ng, Sharon (contributor); Lee, Angela Y. (contributor) - 2015
Persistent link: https://www.econbiz.de/10011297040