In the tourism and hospitality industry, Responsible Tourism has now become a catchphrase. It focuses on maximizing the positive aspects of tourism by raising knowledge about environmental protection and cultivating a deep feeling of responsibility among tourism stakeholders in order to...

Tourism has long been viewed as a sector capable of improving people's economic welfare. Many experts however, argue that tourism do not always guarantee a higher income for the communities; as on several occasions, while designing tourism development blueprint, “community participation” has...

The conventional concept of destination development undermined the sustainable issues and its orientation. Later on, the confusion was not the adoption of sustainable development philosophy but its correct implication and application. Alpine State Sikkim is primarily known as an exotic, idyllic,...

Branding is considered as one of the most efficient tools for marketers promoting destinations. In the contemporary era of cutthroat competition, marketers strive hard to position their products such that they meet the expectations of a niche market that no other brand is serving. In this...

The Indian hospitality sector is experiencing constant growth spurts (at around 8%) due to the increase in both foreign and domestic tourist arrivals. As the sector continues to surge ahead with progressive policy and programs, many possible challenges are fundamentally posing obstacles to the...

Despite an array of debates on the definitional and operational aspects of sustainable tourism, the concept has remained as the buzzword of the tourism development discourse since its inception in the early 90s. Many theoretical inputs and frameworks have been built around this landmark idea and...

With increasing attention being paid to aspects like carrying capacity and sustainability of destinations, overtourism has emerged as one of the biggest and most fiercely debated issues across the world. In the last decade, overtourism has become not just a buzzword but also a social movement in...

Event tourism has emerged as one of the most influential and rapidly growing forms of international tourism in the face of its recent history. Considered as an intersection of event management and tourism management, event tourism has been applauded for influencing both tourism demand and...

Over the past few decades, the concerns relating to the social and environmental impacts of tourism have intensified significantly giving birth to an array of path-breaking forms of tourism such as community-based tourism, ecotourism, rural tourism, and sustainable tourism. Notwithstanding the...

Over the past few decades, the concerns relating to the social and environmental impacts of tourism have intensified significantly giving birth to an array of path-breaking forms of tourism such as community-based tourism, ecotourism, rural tourism, and sustainable tourism. Notwithstanding the...