Complementary sourcing, where an end product depends on both a supplier's and a manufacturer's engineering and production efforts, is ubiquitous in modern supply chains. A unique feature of complementary sourcing is that efforts by one party enhance the marginal value of the other party's...

This research explores the value of data sharing in a two-echelon, fresh product supply chain consisting of a retailer and manufacturer. Demand is stochastic and price sensitive. Decision-making is decentralized and the supply chain operates with a simple linear wholesale price contract. We...

Problem Definition: With heightened global uncertainty, supply chain managers are under increasing pressure to craft strategies that accommodate both supply and demand risks. While flexibility is a well-understood strategy to accommodate risk, there is no clear guidance on the optimal...

Advertising, one of the critical marketing devices, directly affects sales performance. Companies have been long seeking efficient advertising strategies to promote consumer awareness and boost the following sales. With the advent of location-based services, geofencing enables an advertiser to...