Over half of all shopping journeys start with the mobile channel. In particular, the presence of a branded mobile app significantly influences shopping across channels. However, a majority of app users decrease app usage or even abandon an app, in part, due to app service failure(s). Do app...

Do mobile apps influence shopper purchases and product returns? We model the effects of app adoption in the context of a large omnichannel retailer with 32 million shoppers. We leverage the launch of a mobile app by the retailer and use a difference-in-differences approach to identify and...

In recent years, most mobile apps have started tracking consumers' location and movement patterns. This type of tracking can allow firms that access these data to better predict consumers' future behaviors and to send targeted communications. However, such tracking also raises privacy concerns...

With rapidly increasing healthcare costs, both governments and firms are paying more attention to cultivating healthy lifestyles among consumers to reduce medical and financial burdens. However, consumers often struggle to fulfill their commitments to health-related goals, such as consistently...