<b>Abstract.</b>Although interpersonal influence is thought to play in important role in proenvironmental consumption behavior, mechanisms of influence are not well understood. Through literature review, we identify five theoretical perspectives on interpersonal influence: contagion, conformity,...

Social influence can be an important factor in the adoption of proenvironmental behaviors and technologies. Processes of social influence can be varied and complex yet are often represented or discussed in a simplified, aggregated manner. To facilitate more nuanced study of social influence, we...