Berg, Tobias; Burg, Valentin; Keil, Jan; Puri, Manju - 2023
“Buy Now, Pay Later” (BNPL) is a key innovation in consumer finance in recent years. Using a randomized experiment at an e-commerce company, we document that – when BNPL is available – customers spend 20% more, with low-creditworthiness customers being most responsive to the introduction...