The aim of this study is to demonstrate, in the light of new technologies, the importance of the "long tail" of events for the development of local communities from the economic and tourism standpoint. From the management perspective, an event represents a relevant touristic driver, especially...

Purpose The purpose of this paper is to investigate the role of patient loyalty programs in healthcare environment, generally considered as a way to engage patients and potentially increase the perception of service quality of healthcare systems, but not systematically analyzed at the state of...