Customer loyalty refers to a favorable attitude towards a particular brand in addition to purchasing it respectively; a relationship between relative attitude towards an entity and repeat patronage behavior; a situation when repeat purchase behavior is accompanied by a psychological bond; and...

The purpose of the study is to analyze the impact of Quality Work Life in organizational excellence in MSMEs. The sample respondents are selected from Kanyakumari District. The significantly influencing quality of work life factors at the MSMEs are Job content, career development working...