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Role of Augmented Reality in Influencing Purchase Intention Among Millenials
Khan, Haajer; M., Sriram - 2020
This paper investigates whether shopping apps that use Augmented Reality influences purchase intentions among millennials. Respondents were selected using a purposive sampling method whereby the respondents have to be users of shopping apps with Augmented Reality features and also snowball...
Persistent link: https://www.econbiz.de/10014102128
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Role of Augmented Reality in Influencing Purchase Intention Among Millenials
Khan, Haajer; M, Dr. Sriram - 2020
This paper investigates whether shopping apps that use Augmented Reality influences purchase intentions among millennials. Respondents were selected using a purposive sampling method whereby the respondents have to be users of shopping apps with Augmented Reality features and also snowball...
Persistent link: https://www.econbiz.de/10014102563
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Mediating role of financial literacy in relationship between financial stress & financial resilience among MSME in Bangalore
Ravikumar T; Kannan N.; Rajesh R.; Sriram. M. - In: Finance India : the quarterly journal of Indian … 37 (2023) 2, pp. 595-612
Persistent link: https://www.econbiz.de/10014422189
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Retrospective analysis of International Journal of Procurement Management (2007-2021)
Baheti, Santosh Satyanarayan; Amalanathan, S.; Sriram. M. - In: International journal of procurement management 21 (2024) 2, pp. 198-231
Persistent link: https://www.econbiz.de/10015065192