“The increasing globalization of business has heightened the importance of understanding national cultural influences in interorganizational relationships from both a cross-cultural and an intercultural perspective.” Institutional, cultural, economic and organizational factors have led to a...

Globalization is growing and barriers seem to be dwindling. Therefore, trade barriers are eliminated, communication channels are simplifying business processes and the world appears to be shrinking to a village (Werlen, 2000, p. 23). The internalization of firms is a strategically planned result...