The aim of this paper is to conceptualize the significance of customer-defined market orientation in creating superior customer value and building long-term customer relationship which in turn increases the customer satisfaction and loyalty, moreover, the framework also theorized the mediating...

Management practices are being carried out by most of the small and medium sized enterprises (SME) which substantially switched to sophisticated manner. This study aims to determine the relationship between human resource management (HRM) and supply chain management (SCM) in SME. The data from...

Multinational Companies' (MNCs) commitment toward Corporate Social Responsibility (CSR) practices is gaining attention globally. While the thoughtfulness of MNCs on communal and ecological concerns is increasing since the world is observing environmental damage, decrease in greenhouse gases,...

While emancipatory ethical social media campaigns play an imperative role for fostering relationship and facilitating peace, limited research has examined the motivational response from peace-promoting viral videos. This research scrutinizes the effects of a viral video titled “Peace...