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The purpose of this study is to investigate the mediating role of knowledge sharing on the relationship between competitive intelligence and product development. A cross-sectional design was used in this study. Using a random sample of 178 general managers from the chemical manufacturing sector...
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Entrepreneurial marketing has gained popularity in both the entrepreneurship and marketing disciplines in recent times … entrepreneurship and marketing. There is now an emerging body of work dedicated to this interface, hence the development of … gaining recognition in mainstream entrepreneurship and marketing literature. For example new marketing textbooks now …
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