This research seeks to develop a better understanding of the factors affecting on-line purchasing behavior among Generation Y (Gen Y) consumers in Bulgaria. Also called millenials and born between the mid-1970s and late 1990s, this generation is especially active online and will be a dominant...

This paper summarises the main findings concerning consumer behaviour for wine published in academic journals in the last ten years and provides some suggestions about strategic research directions to take in the next few years. One major finding was that few new or novel findings are occurring...

Today, depending on topic, goal and budget, all kinds of sampling methods are being used, in order to collect consumer data for research in the wine business. However, it is questionable which survey method is able to generate data that does represent the entire population. A representative...

This study aimed at verifying the presence of variations in the reactions of different types of audiences to certain communication tools for wine. Five samples of audiences were compared: wine professionals, organic produce specialists, wine tourists, and two samples of general tourists. The...

People around the world are becoming increasingly busy with their lifestyle and are looking for the fastest, easiest and cheapest way to complete variety of our routine tasks. Because of this phenomenon, the traditional retailers have become an unfriendly alternative for a part of the population...

The development of new technologies in the last few years turned internet into a commercial medium that has transformed businesses all over the world. Indeed, we can be connected to internet from anywhere and anytime we want, with just one click. This evolution made the world interconnected and...

This paper approaches the transition process to the bioeconomy from consumers' perspective and their attitudes to decision-making process regarding the use of renewable energy systems in households. The article contributes to the literature by introducing a new challenge: identifying and...

IPTS recently acquired a consumer internet clickstream database containing the full set of annual (2011) clickstream records for about 25.000 internet users in the five largest EU economies (UK, Germany, France, Italy and Spain). It contains time spend on each webpage and socio-economic...

Monthly data from GfK Consumerscan Scandinavia for the years 2006 – 2009 are used to estimate the effects of different tax scenarios on the consumption of sugar sweetened beverages (SSB's). Most studies fail to consider demand interrelationships between different types of soft-drinks when the...