Bregoli, Ilenia; Hingley, Martin; Del Chiappa, Giacomo; … - In: Qualitative Market Research: An International Journal 19 (2016) 2, pp. 204-224
Purpose The aim of this article is to analyse how wine and tourism operators understand the concept of a wine route, to … (namely wine production, tourism, food and hospitality) collaborate with each other and share knowledge. Design … similarities and differences between the wine and tourism (including identified associated service) industries. Findings Wine …