, price and shelf positioning influence the buying decision more than congruency of country of origin and brand name. It can …This contribution investigates under which conditions consumers can identify a product's country of origin when … language or spelling cues included in the brand name. The study we conducted has two major objectives. The first one is to …

the paper is that mobile marketing is able to provide consumers unique brand experience, greater real-time interaction … reaching consumers in various creative ways. Soon, integrated multi-channel marketing strategies will include a seamless flow … of personalized brand's messages through a number of inter-connected channels. Methodology used in this paper includes …

various markets. The advantage of these surveys is that they do not only rely on "weak" data of consumers but also on …

resulting price changes in estimating the price- and income-elasticity of households' expenditures. As a novelty, we introduce … an interaction term in estimating the demand system and show that the own price elasticity of food is increasing with …

willing to pay more for specialty eggs, of all types, older consumers and consumers with families are significantly more price … econometric analysis of the Canadian egg market has assumed eggs and consumers are homogeneous. This study makes use of Stated … conducted in two separate years: 2005 during which consumers were surveyed on their interest in Omega-3 and Vitamin Enhanced …

cholesterol in red meats. However Canadian consumers are also looking for convenience with their food purchases. Canadians are … retailers and processors to brand the fresh chicken product sold through grocery stores (for example, Maple Leaf Prime). The … chicken product by cut - for fresh chicken by brand - to examine the impact of substitutability on a variety of market shocks …

mportance of sustainable consumption. Consumers associate sustainable products with ecological and regional production …