Kumar, Archana; Kim, Youn‐Kyung; Pelton, Lou - In: International Journal of Retail & Distribution Management 37 (2009) 6, pp. 510-526
. However, perceived quality did not affect Indian consumers' purchase intention of the US and local brand. Implications for …‐oriented variables (i.e. consumer's need for uniqueness (NFU), and clothing interest), and brand‐specific variables (i.e. perceived … quality and emotional value) on purchase intention toward a US retail brand versus a local brand that are available in the …