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Polish young consumers' attitudes towards mobile phone brands

Gajda, Dawid - In: Journal of marketing and consumer behaviour in emerging … (2020) 2, pp. 4-15

Consumers' attitudes are determined by many factors, one of which is a product brand. The objective of the paper is to … research showed that it is just the name of the brand that can affect consumers' attitudes. It is a derivative of associations … present young consumers' attitudes towards mobile phone brands. The ABC model of attitudes is the theoretical framework for …

Persistent link: https://www.econbiz.de/10012439438

Antecedents of consumer brand engagement and brand loyalty

Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 558-578

Persistent link: https://www.econbiz.de/10011483114

Smartphone preferences and brand loyalty : a discrete choice model reflecting the reference point and peer effect

Kim, Junghun; Lee, Hyunjoo; Lee, Jongsu - In: Journal of retailing and consumer services 52 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012132216

Branded apps : explaining effects of brands' mobile phone applications on brand responses

Noort, Guda van; Reijmersdal, Eva A. van - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 16-26

Persistent link: https://www.econbiz.de/10011997971

Brand marketing programs and consumer loyalty : evidence from mobile phone users in an emerging market

Odoom, Raphael - In: The journal of product & brand management 25 (2016) 7, pp. 651-662

Persistent link: https://www.econbiz.de/10011616251

A brand preference and repurchase intention model : the role of consumer experience

Ebrahim, Reham; Ghoneim, Ahmad; Irani, Zahir; Ying, Fan - In: Journal of marketing management : MM 32 (2016) 13/14, pp. 1230-1259

Persistent link: https://www.econbiz.de/10011585296

Does brand personality and perceived product quality play a major role in mobile phone consumers' switching behaviour?

Nikhashemi, S. R.; Naser Valaei; Arun Kumar Tarofder - In: Global business review 18 (2017) 3, pp. 108-127

Persistent link: https://www.econbiz.de/10011745486

Relationships among utilitarian and hedonic values, brand affect and brand trust in the smartphone industry

Dastan, Ikram; Gecti, Fatih - In: Journal of management research 6 (2014) 2, pp. 124-139

Persistent link: https://www.econbiz.de/10010430618

The effect of repositioning on brand personality : an empirical study on BlackBerry mobile phones

Mishra, Mukesh Kumar; Choudhury, Dibyendu - In: The IUP journal of brand management : IJBRM 10 (2013) 2, pp. 64-82

Persistent link: https://www.econbiz.de/10009772584

Beyond brand hate : are you willing to forgive a negative experience with your smartphone mobile communications' brand?

Costa, Jorge; Azevedo, António - In: Corporate reputation review 26 (2023) 2, pp. 83-96

Persistent link: https://www.econbiz.de/10014327295