Ornati, Michela; Kalbaska, Nadzeya - In: Digital business 2 (2022) 2, pp. 1-14
The sense of touch is central to fashion and luxury, because dress - garments and accessories - is experienced with and on the body. But on e-commerce websites, dress is dematerialized, and touch sensation simulated using audio-visual means. The growth of digital fashion communication during the...