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A TURISZTIKAI DESZTINÁCIÓS MENEDZSMENT STRATÉGIÁK FENNTARTHATÓSÁGGAL KAPCSOLATOS VETÜLETEINEK VIZSGÁLATA AZ EVIDENCE MODELL SEGÍTSÉGÉVEL

Szabó, Dániel Róbert - In: Journal of Central European Green Innovation 02 (2014) 2

Jelen tanulmányban térségek turisztikai desztináció menedzsment stratégiáinak fenntarthatósággal kapcsolatos céljait és eszközeit vizsgálom. Bemutatásra kerül egy saját elemzési és értékelési eszköz, az EVIDENCE modell, mely a TDM rendszerek kérdéseses vetületeinek...

Persistent link: https://www.econbiz.de/10011068397

KIS- ÉS KÖZÉPVÁLLALKOZÁSOK ESÉLYEI A NAGY KERESKEDELMI LÁNCOKKAL SZEMBEN – MOBILITÁS VAGY ÉRZELMI KÖTŐDÉS?

Szoldatics, Gyöngyi; Réthy, István - In: Acta Carolus Robertus 02 (2012) 2

Michael E. Gerber szerint „a vállalkozásokat nem rendkívüli emberek hozzák létre, hanem rendkívüli dolgokra képes hétköznapi emberek.” A tanulmányban elsősorban az élelmiszerkereskedő mikro-vállalkozások helyzetét mutatjuk be, valamint elemeztük a multinacionális...

Persistent link: https://www.econbiz.de/10011070267

PASSZÍV SPORTTURIZMUS – A FORMA-1 TURISZTIKAI SZEREPE MAGYARORSZÁGON

Verebélyi, Anett; Bagdi, Róbert - In: Acta Carolus Robertus 02 (2012) 2

A Forma-1 már több mint 60 éve tölt be fontos szerepet az egész világon. Ennek a nagyszabású sportrendezvénynek hazánk már 26 éve a tagja. A téma aktualitását jelzi, hogy Magyarország 2016-ig biztosan a részese lesz a versenysorozatnak. Ennek az eseménynek a megrendezése...

Persistent link: https://www.econbiz.de/10011070289

A marketing scheme for making money off innocent people: A user's manual

Basu, Kaushik - 2009

Firms often give away free goods with the product that they sell. Firms often give stock options to their top management and other employees. Mixing these two practices-giving stock options to consumers who buy the firm's product-, creates a deadly brew. Large numbers of consumers can be lured...

Persistent link: https://www.econbiz.de/10010292071

Criteria of Effective Marketing: Analysis of Corporate Marketing Activities in Hungary

Nagy, Szabolcs - In: „Mérleg és Kihívások” - IX. Nemzetközi …, (pp. 103-112). 2015

The practice of marketing has significantly changed among companies operating in Hungary since the economic transition … with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance … of marketing in corporate practices; undercover the most important activities of marketing managers in current business …

Persistent link: https://www.econbiz.de/10011381243

Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management

Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56

The internet offers market researchers a broad variety of possibilities to gather information and insights. Online surveys and online observations are to commonly used research methods. In this article, both methods are being compared and their possible value proposition in terms of brand...

Persistent link: https://www.econbiz.de/10010352742

Nutzen von Gütesiegeln für touristische Anbieter von Wellnessleistungen

Voshage, Ina - In: Zeitschrift für Tourismuswissenschaft 7 (2015) 2, pp. 223-230

touristische Anbieter von Wellnessleistungen haben. Anhand der Phasenorientierung im Tourismus wird der Nutzen als Marketing … services. With the aid of the touristic three-phase model the use as a marketing tool, the use for quality management and the …

Persistent link: https://www.econbiz.de/10014624402

Casino customers in Asian versus Western gaming jurisdictions: Implications for Western casino operators

Kale, Sudhir H.; Spence, Mark T. - 2009

follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …

Persistent link: https://www.econbiz.de/10009441736

Spill-over effects in multi-sponsored events: Theoretical insights and empirical evidence

Pentecost, Robin D; Spence, Mark T - 2009

Schema congruency theory suggests that consumers’ judgments of a sponsoring firm’s brand, such as attitudes toward the brand, are influenced by the degree of similarity or fit between the event and the brand. In short, the better the perceived fit, the more likely that the positive...

Persistent link: https://www.econbiz.de/10009441744

Designing and delivering compelling experiences: Insights from the 2008 Democratic National Convention

Kale, Sudhir H.; Pentecost, Robin D.; Zlatevska, Natalina - 2010

Purpose – Joseph Pine and Jim Gilmore coined the term “experience economy” to describe a paradigm shift in consumption. To survive in this new economy, businesses must provide customers with memorable consumption experiences. The purpose of this paper is to suggest eight ingredients that...

Persistent link: https://www.econbiz.de/10009441802