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How intelligent is Watson? : enabling digital transformation through artificial intelligence

Magistretti, Stefano; Dell'Era, Claudio; Messeni … - In: Business horizons 62 (2019) 6, pp. 819-829

Persistent link: https://www.econbiz.de/10012129198

Discovering quiescent meanings in technologies : exploring the design management practices that support the development of Technology Epiphanies

Dell'Era, Claudio; Altuna, Naiara; Magistretti, Stefano; … - In: Technology analysis & strategic management 29 (2017) 2, pp. 149-166

Persistent link: https://www.econbiz.de/10011710249

Framing the multifaceted nature of design thinking in addressing different innovation purposes

Magistretti, Stefano; Bianchi, Mattia; Calabretta, Giulia; … - In: Long range planning : LRP ; international journal of … 55 (2022) 5, pp. 1-14

Persistent link: https://www.econbiz.de/10013415609

The perceived relevance of design thinking in achieving innovation goals : the individual microfoundations perspective

Magistretti, Stefano; Bellini, Emilio; Cautela, Cabirio; … - In: Creativity and innovation management 31 (2022) 4, pp. 740-754

Persistent link: https://www.econbiz.de/10013473246

Design thinking for organizational innovation at PepsiCo

Magistretti, Stefano; Dell'Era, Claudio; Cautela, Cabirio; … - In: California management review 65 (2023) 3, pp. 5-26

Persistent link: https://www.econbiz.de/10014325204

Data in design : how big data and thick data inform design thinking projects

Mortati, Marzia; Magistretti, Stefano; Cautela, Cabirio; … - In: Technovation : the international journal of … 122 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014478488

Entrepreneurship as design : a design process for the emergence and development of entrepreneurial opportunities

Magistretti, Stefano; Sanasi, Silvia; Dell'Era, Claudio; … - In: Creativity and innovation management 32 (2023) 1, pp. 5-21

Persistent link: https://www.econbiz.de/10014266394

Four kinds of design thinking : From ideating to making, engaging, and criticizing

Dell'Era, Claudio; Magistretti, Stefano; Cautela, Cabirio; … - In: Creativity and Innovation Management 29 (2020) 2, pp. 324-344

Persistent link: https://www.econbiz.de/10012190782

Design sprint for SMEs : an organizational taxonomy based on configuration theory

Magistretti, Stefano; Dell'Era, Claudio; Doppio, Nicola - In: Management Decision 58 (2020) 9, pp. 1803-1817

Purpose: Design approaches to innovation are booming in both the academic and practitioner worlds. Tech giants are proposing different methodologies to develop technological innovation leveraging design principles, for example, Amazon with working backward and Google with Design Sprint....

Persistent link: https://www.econbiz.de/10012279316

Exploiting incumbents' potentialities : From linear value chains to multisided platforms

Dell'Era, Claudio; Trabucchi, Daniel; Magistretti, Stefano - In: Creativity and Innovation Management 30 (2020) 1, pp. 31-46

Persistent link: https://www.econbiz.de/10012408613