Mainstream logic supports the idea that platforms bring large benefits to firms, especially smaller ones, by opening up access to a broader set of consumers and making firms' products easier to find. However, this argument mostly applies to transaction platforms that match consumer preferences...

Mainstream logic supports the idea that platforms bring large benefits to firms, especially smaller ones, by opening up access to a broader set of consumers and making firms' products easier to find. However, this argument mostly applies to transaction platforms that match consumer preferences...

Mainstream logic supports the idea that platforms bring large benefits to firms, especially smaller ones, by opening up access to a broader set of consumers and making firms’ products easier to find. However, this argument mostly applies to transaction platforms that match consumer preferences...

Abstract Research Summary Platforms are often assumed to benefit firms, especially smaller ones, by facilitating access to a broader consumer base and increasing visibility. However, this logic relies on platforms” ability to match consumer preferences to complement characteristics. In...

Does advertising revenue increase or diminish content differentiation in media markets? This paper shows that an increase in the technically feasible number of ad breaks per video leads to an increase in content differentiation between several thousand YouTube channels. I exploit two...

This paper studies the effect of advertising on content differentiation on YouTube, the second-most visited website in the world. I demonstrate that an exogenous increase in the feasible advertising quantity leads to a considerable decrease in the YouTubers' probability to duplicate mainstream...

Obwohl sich viele Medienunternehmen durch Werbeeinnahmen finanzieren, ist der Einfluss von Werbung auf die Auswahl und Vielfalt von Inhalten größtenteils unerforscht. Dieser Artikel zeigt, dass Werbung die Themenvielfalt erhöhen kann, und betrachtet dazu YouTube, einer der größten...

In recent years, peer-to-peer platforms have entered several industries and challenged the way in which incumbents do business. Instead of owning any assets directly, they focus on matching buyers with sellers that own the required assets and are willing to share them. Therefore, these platforms...

Innovationen bilden die Grundlage für technischen Fortschritt und haben einen entscheidenden Einfluss auf die Zukunftsfähigkeit von Volkswirtschaften. Positive Externalitäten sowie das inhärente Risiko von Investitionen in Forschung und Entwicklung (FuE) führen jedoch dazu, dass...