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An open innovation B2B web platform design : application of the QFD approach for the definition of its primary functions

Marinello, Samuele; Lolli, Francesco; Gamberini, Rita - In: International journal of product development : IJPD 25 (2021) 3, pp. 255-282

Persistent link: https://www.econbiz.de/10012672349

Building blocks of successful digital transformation : complementing technology and markets issues

Lichtenthaler, Ulrich - In: International journal of innovation and technology … 17 (2020) 1, pp. 2050004-1-2050004-14

Persistent link: https://www.econbiz.de/10012231482

The challenges of B2B innovation : using marketing analytics to plan and implement a successful digital catalog adoption

Wilson, R. Dale; Stephens, Anna M. - In: The journal of business & industrial marketing 38 (2023) 2, pp. 290-302

Persistent link: https://www.econbiz.de/10013539116

"I digitize so I exist" : searching for critical capabilities affecting firms' digital innovation

Tortora, Debora; Chierici, Roberto; Briamonte, … - In: Journal of business research : JBR 129 (2021), pp. 193-204

Persistent link: https://www.econbiz.de/10012509645

B2B communication strategy : introducing a new multifunctional application for the waste management industry

Svetlik, Jaroslav; Lastuvka, Igor - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 159-171

Persistent link: https://www.econbiz.de/10013491039

Digital technology and marketing management capability : achieving growth in SMEs

Foroudi, Pantea; Gupta, Suraksha; Nazarian, Alireza; … - In: Qualitative market research : an international journal 20 (2017) 2, pp. 230-246

Persistent link: https://www.econbiz.de/10011714481

E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies

Pattinson, Hugh (contributor); Low, David R. (contributor) - 2011

"This book highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform and explores connections between the development of new e-business technologies with consumers, businesses, and links to social and political visions and...